Join my list and get your free influencer marketing spreadsheet — just enter your info below! A Field Guide to the Four Types of Content Marketing Metrics 1. This week, we have something special for you. receive your printable step-by-step social media In general, there are three main types of content marketing strategies: thought leadership, lead generation, and SEO. If you don’t understand what result you want to achieve through content marketing, you’ll struggle to ever achieve it. Numerous types of content marketing ways exist in today’s world – including e-books, blogs, press news, most popularly social media content and infographics, slideshows, case studies, white papers, webinars as mentioned above and website content etc. A lead generation content marketing strategy is focused on getting people to opt-in to an email list so that you have permission to continue to market and sell to them. You need to upload value-rich data constantly to keep your followers. We all know that websites are never ‘finished’, that software is never ‘finished’. To help overcome these hurdles, content strategies usually include a varied mix of content types. Too often, content marketers tell themselves that they can’t accurately measure their results,or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.These are defeatist statements, hanging over your content marketing like a dark cloud. This is definitely a quality over quantity strategy. The other thing to keep in mind is that there is always some overlap in results. This isn’t the sort of content that you can just dash off at a moment’s notice. The CDA team can help you do your customer research, create the content, and even partner with an ads expert to make your lead generation strategy really sing. Which types of content are performing best and worst on our site? Maybe that’s your goal because you want to grow your platform, land a book deal, get some big interviews or media placements, or just so that you and your brand become a “household” name in your industry. How to Build Consistency With Your Content, Why Your Business Needs a Strategic Editorial Calendar, How to Make List Building Less Exhausting, No. Content marketing identifies the right content to … It’s more of a quick jab, an uppercut that leaves people wanting more. Before you begin writing and exploring different content types and formats, it’s important to understand who … What content types can you integrate to your marketing mix? In marketing you can use the form of fun and informative free content to achieve your means. Just enter your info to receive this valuable workshop on how to get more traffic and leads from your content marketing efforts. But one other key part of this is to understand your business’ goals for content marketing. The first distinguishing characteristic of a thought leadership marketing strategy is the type of content you’re going to want to produce: it has to be new, edgy, in-depth, and attention grabbing. Yes, as with all other types of content, you want to go in with a plan. The efficiency of your content marketing strategy, on the other hand, can be divided into a couple of categories. Therefore, you should plan your content months in advance. Your email address will not be published. You know we had to talk about blog posts first. Videos. A functional content marketing strategy is built to address more specific business needs. A functional content marketing strategy is built to address more specific business needs. We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy that will uniquely serve your business and your customers. Join our list and get your free 5 Questions printable — just enter your info below! This may apply to internal communications, marketing communications and public relations. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece. Popular Types of Content Marketing. Communication strategy is a plan to achieve communication objectives. Blog posts are consistently a top performer for brands. This sort of strategy is most important for local businesses, SAAS companies, and product-based businesses, but nearly every business can benefit from some SEO optimization. And a leads generation strategy could equally produce a piece that ranks highly for a certain keyword or becomes recognized as thought leadership. UPGRADE YOUR ACCESS LEVEL to join our list & receive access to dozens of There’s no need to talk about a content audit, content governance, a content plan, content production, an editorial calendar, etc. A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. Thought leadership is your content marketing goal when you want to be known as an expert in your industry. and desires around that content and marries it with the business needs. RECOMMENDED FOR YOU: 4 Tips for Hiring a Content Strategist with the Skills You Need. This comprehensive planner gives you a clear overview of your content strategy, walking you through the major elements to plan, execute, publish, and optimize your content. Content strategy has fixed parts and movable parts. Oh, and don’t forget to grab the Infographic from Condiment Marketing at the end! The following are illustrative examples. 16. When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution. It will require dedicated thinking time and perseverance. Content Marketing does not just include written content. Let’s get started… Benefits of Content Marketing. The other thing to keep in mind is that there is always some overlap in results. Clear content strategy. Think of your content strategy as shooting an arrow at a target; your research is what tells you where the target is, what it looks like, how far away it is, where the wind is blowing, what type of bow you’re using, and who else is competing with you. ln this chart, we can see how these combinations work together to create 12 possible content strategy blocks. Content that drives traffic often looks different from thought leadership content. Product/User Experience: I don’t think Forbes is wrong to consider product strategy a type of content strategy. Affinity 4. So here’s my attempt at capturing the many types of content strategy. Obviously an SEO strategy is designed to bring in potential customers who are looking for your product or service, so it is also a lead generation strategy in some respects. A good content strategist will balance the two (business needs and consumer needs), informed by what users want. But what it will not do is give you the strategic depth, or connection with your business strategy, that a strategist can provide. Launch your next big thing simply — join our list and get the FREE checklist. This is definitely not the place for content “templates.” You need to mine your own knowledge and expertise for the gems that will really make you stand out from the rest of your industry. Here are 16 types to consider for your marketing strategy. Although this work may be pure UX writing, it can also be audits, or higher level decisions. This often requires the services of a clever and experienced SEO consultant to uncover the keywords your customers are actually using when they search for you. Join our list & Start your influencer research and outreach — download the spreadsheet. Ask these 5 questions for better content — join our list and get the FREE checklist. A great thought leadership piece could also generate solid leads for your business. The first distinguishing characteristic of a thought leadership marketing strategy is the type of content you’re going to want to produce: it has to be new, edgy, in-depth, and attention grabbing. receive your printable step-by-step THINK SIDEWAYS worksheet. There are some content types that every content marketing strategy will include. Improve every post with these questions. Join our list and get your free Content Upgrade printable — just enter your info below! It’s vital to get them outside your existing bubble of readership and in front of new people. Content marketing is a strategy that requires effort, time…and yes, sometimes money. Each one will use different tactics, different methods, and different elements to achieve the goal. Many time, when lead generation is the main goal, paid advertising comes into the mix. Content strategy concerns itself with the vision—the ins and outs of how and why your content will be created, managed, and eventually archived or updated.