A degree in marketing prepares students for more than just a career in business. With the largest, most cited, and most published marketing faculty in the world, Wharton’s Marketing Department offers some of the most sought-after resources and opportunities for students who want to sharpen their marketing acumen. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses. So, whether it’s a doctor in a hospital or a lawyer in an office, understanding how to communicate with different people is invaluable in the workplace. Marketing is far from number crunching and steady formulas. It is not a decision based on truth, but rather the perception of truth. A marketing job may require you to be heavily involved in creative design or instead, place you in the role of analytics and research.Why marketing? Marketing graduates develop terrific communication, social, analytical, and interpersonal skills all of which are key to careers in this area. A marketing major can help you gain entry into a wide range of occupations. In other words, marketing imparts communication tactics that are useful in dealing with different groups of people. That insatiable drive for mindfulness can prove useful in any career, most especially where close relationships determine success. As a Masters student, I have been asked on many occasions why I have chosen marketing as my field of interest and I always find myself giving them these 5 reasons: 1. This dual perspective is the key to making insightful decisions. It explores customer perceptions and journeys as primary sources of profit. Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. pursue a different type of degree like business management or advertising Today it’s widely recognized as one of the most important components in the success of any business. More accurately, it describes a collection of skills that are useful in any career. Better to learn in advance what to do and not to do,” says Prof. Kahn. Types of Marketing Degrees. A marketing degree is a type of business degree that focuses on getting a product from the conceptual stage into the hands of the consumer. Not only do marketers present impeccable skills in data interpretation, but they also offer the higher-level thinking that turns analytics into strategy. This is something which makes the difference in the business world, possibility to adapt and perform with innovation. Bank of Card Iff. In a marketing degree program, business-minded students can expand their holistic understanding of marketing and its many subdisciplines, including market research, content generation, and brand management. Marketing informs. Creativ… This field includes market research, advertising, public relations and sales. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. Marketing is the process that begins with creating a product or service and ends with putting it into consumers' hands. There are ways to harness technology to link in-store behavior to the online experience. In marketing, that gap is large enough that even cutting-edge textbooks are woefully outdated - to the extent of being plain wrong. Check out our, Community Service and Leadership Scholarships, William Peace Pathways – Scholarship for WTCC Transfers, William Peace University Summer Courses 2021, Sexual Assault Prevention Training for Students, Why filling out the FAFSA benefits your financial aid, William Peace University offers a Test Optional Approach to the Application Process. Check out these 9 reasons why you really do need it. And while anyone can be a good listener, doing so as a marketer requires a fair amount of analysis—it’s an active process, not a passive one. It is perfect for people who are efficient, decisive and strategic. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. In this article, I’ll share 5 reasons why marketing could be your dream career, based on my 15 years in marketing while running Enchant, an email marketing agency. Digital marketing alone contains multiple specialization areas, such as social media, database and search engine marketing. Between guest speakers from Italian luxury companies, such as Bulgari, YOOX, and Luxottica, and site visits to industry leaders like Versace’s headquarters and Ralph Lauren’s flagship store in Italy, students have an immersive learning experience that can’t be replicated in the classroom. This exposure can then be used in any job that relies on customer feedback, data, or metrics to inform success. As you might expect, compensation levels increase quite a bit for higher-level marketing positions. Understand the Customer. So, why study marketing? On a broader scale, marketing skills transcend the business world and are used in many careers. The resources Wharton brings to the classroom, from cutting-edge research to industry leaders will put you at the forefront of this change. Marketing fulfills these five key functions: 1. And when our ideas spread, we change the culture. A student can choose to do an internship, which is a academically graded providing you the opportunity to put what you’ve learned in the classroom to practice in the real world. Not only are marketers tasked with understanding customer experiences, but they are also expected to know how to communicate with diverse audiences with varying levels of cooperation. This dual perspective is the key to making insightful decisions. Prof. Kahn travels to Milan with students to introduce them to the world of Italian luxury brands in her Global Modular Course: Luxury Branding and Retailing in Italy and Beyond. “When consumers make decisions it’s not on truth. “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.”. Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. Why did you want to be a marketing major? So, why study, Want to explore other majors and options? “If you don’t understand the customer and you don’t understand the marketing focus of a business you’re going to be missing a big part of the understanding of the overall business,” Prof. Kahn said. Why Major in Marketing? So why is marketing important? Majoring in Marketing: What to Expect as a Marketing Major. “The consumer now is agnostic about whether they buy online or buy in the store. 6 Reasons Why Marketing Could Be Your Dream Career Posted February 15, 2012, by Mike Kermode. 1. Professor Barbara Kahn discusses the focus of her consumer decision-making research with Vice Dean Peggy Bishop Lane. This is where marketing comes in to educate current and potential customers about your business and how it serves a need they have. It also utilizes various data to make smart and insightful business decisions. I think you get a feel for luxury [companies] in a way that I don’t think you could if you didn’t go.”. Marketers stay in the know because awareness keeps them close to their customers. You’re a people person – If you can “work a room” or have the ability to sell ice to an eskimo, then this social job might be for you. With so many career paths out there, choosing a major in college can be both exhilarating and nerve wracking. Marketing is ever-changing with technology, you won’t get bored with this major; If you like social media, then you will love learning about how to apply marketing to it; If you enjoy a challenge and thinking outside the box; Takeaway: There are different areas of marketing that you may fit into better than others. Want to explore other majors and options? Founded in 1857, William Peace University is a nationally ranked, award-winning educational institution. In almost any industry, education lags behind best practice. Marketers offer solutions, opportunities for humans to solve their problems and move forward. Marketing majors can pull in $50k to $200k a year. Though not always stated as a job function, many companies delight in having candidates who know how to read data. Jay H. Baker Retailing Center Marketing is more than a concentration within a business major. But what is behind that decision-making process? Marketing experience, even if it’s just a course or two, can lend to foundational knowledge in data interpretation and analytics. Located in the heart of Raleigh, North Carolina, Peace is proud to call one of the best cities in America its home. A degree may open the door to a variety of opportunities and diverse career paths. Marketing examines relationships from both the standpoint of the business and the customer. In case you need more convincing as to why marketing should be an ideal major, here are 12 more reasons to help you understand why it … Marketing Is an Effective Way of Engaging Customers. We can explain it you and you can intellectualize it, but until you need see it to understand it. The degree programs offered at AIU will not necessarily lead to the featured careers. Marketing is one of the most important things a business can do. That’s why the marketing profession will bring many positive things to your life. “Understanding the interplay and how all that works and how marketing strategy has to take into account a thorough analysis of each of those components is important to understanding the fundamentals of business,” Prof. Kahn said. Here are the instructions how to enable JavaScript in your web browser. We have all, at one point or another, had to choose our path in life. Marketing is a vital business function that facilitates the process of getting a company's products and services into the hands of the end user. It’s especially important if you are the leader of a firm, a CEO, or an entrepreneur making strategic decisions about the direction of a company. Here are her five reasons why studying marketing is important for any field: 1. Marketing teaches valuable skills in data interpretation. Well, why not? Consumers make purchases based on how products and services are packaged. Marketing is a fast-paced and exciting industry. Marketing managers in 2015 earned a median annual salary of $128,750, according to the BLS.1 A six-figure income and management position isn’t guaranteed by any means, but it does show there’s potential to earn an impressive paycheck if you’re willing to put in the work. 1. Marketing teaches that customer/employee/stakeholder/patient insight is a large factor in determining success. Marketing boosts innovation; it helps us to think besides the line and to create new approaches for different problems. Here are her five reasons why studying marketing is important for any field: In today’s landscape, understanding the motivations of the customer is crucial for anyone in business. But from the retailer perspective, we want to make that a seamless experience across all of these different channels,” Prof. Kahn said. Global Modular Courses To attract consumers in a crowded marketplace, your target audience needs to know why they should choose your business over someone else’s. In today’s landscape, understanding the motivations of … If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing. Keep reading to learn more about marketing degrees available, the education required to get started and potential careers to consider in this field. Advertising is the art and business of enticing consumers to purchase a product or service. It has to - otherwise no syllabuses could be constructed, no textbooks ever be printed. Marketing allows the opportunity to examine that process alongside the intricacies of design, promotion, and branding. Marketing examines relationships from both the standpoint of the business and the customer. “Everyone needs a little bit of marketing,” said Barbara Kahn, the Patty and Jay H. Baker Professor and Director of the Jay H. Baker Retailing Center. It involves creating honest stories — stories that inspire and spread. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. While all of these options may seem a little overwhelming at first, they all build upon the same foundations of marketing. The marketing mix consists of the "four P's": product, price, promotion and place. The Top 10% of earners pulled in over $200,000! Most marketing majors take a series of required or core courses in the first couple of years, then concentrate on courses related to their major in … They drive brand equity through their various perceptions and journeys. Marketers are constantly listening, looking for ways to maximize opportunities, leverage relationships, and connect to people. Prof. Kahn recently sat down with Vice Dean Peggy Bishop Lane to talk about the foundational role marketing plays in a Wharton education. For full functionality of this site it is necessary to enable JavaScript. She and her colleagues teach the importance of the “Five Cs of Marketing” — the customer, competition, company, context, and collaborators. Going into my first year I knew I wanted to engage my creative side. As a marketing major, you can acquire a relevant knowledge base that can help you become a valuable candidate to employers. You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. A marketing degree, even if it is not utilized in a traditional business setting, equips students to act as well-rounded, critical thinkers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot. Millenials and others generations should therefore be keen to take up marketing as a major because the opportunities are readily available. With the largest, most cited, and most published marketing faculty in the world. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses. EVIDENCE & VERDICT. Each niche comes with its own set of skills to master. A degree in marketing prepares students for more than just a career in business. A marketing job may require you to be heavily involved in creative design or instead, place you in the role of analytics and research. On a broader scale, marketing skills transcend the business world and are used in many careers. Most of us are aware that the way a product is packaged and marketed can influence the consumer’s purchasing decision. Entry-Level Jobs With a Marketing Degree. Common jobs requiring a bachelor’s in … And that means companies must be closely attuned to their customer base if they want their brand to grow. Marketing students may also be expected to analyze complex data and transform it into accessible and appealing ideas that can be used to reach and influence consumers. Marketing is the generous act of helping others become who they seek to become. Even if it is just a course or two, foundational knowledge in marketing makes savvier professionals — no matter what the industry. Here’s a breakdown of the most important factors to consider: If you’re in a hurry to get your bachelor’s in marketing, you may … “We can tell you what it is. Perceptions of truth largely dictate the decision-making process for many consumers. Because marketing is part of many different industries, there are a number of careers you may choose to pursue with a marketing degree. “If you don’t understand the value of your brand and you do something to sacrifice that brand equity, you’re going to regret it. Median annual wage for a marketing manager is $134,780 annually (U.S. Department of Labor) 2. A degree in marketing will give you hands-on experience with working in groups and learning how to write business plans and present in front of a board of directors. 4 Reasons to Major in Marketing: 1. “Everyone needs at least the core marketing course.”. In studying this process, a marketing major learns how to identify market segments, estimate demand and set prices. Wharton Marketing Department To succeed, you need to learn how to measure that equity and how you can harness it. “We can affect perceptions in some surprising ways.” By going deeper into your marketing studies, you can begin to understand how presentation, design, and branding sway a consumer.”, Related Content I chose marketing as my major because I have always been interested in analyzing how the market works, how to make products more marketable and reach out to consumers in order to deliver a successful product. (So happy, that's the case.) Barbara Kahn, “Everyone needs a little bit of marketing,” said Barbara Kahn, the Patty and Jay H. Baker Professor and Director of the. William Peace University was mentioned in TopMarketingCompanies.com about being named one of the best marketing schools in the US to hire from in 2020. A career in marketing can mean many things.Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. No matter what the field or industry, the ability to read and understand data is integral to making strategic decisions. If undecided, or maybe unhappy with your current major, it might be worth your while to challenge yourself and dive into a dynami… I had thought I wanted to do management, but after I learned more in my minor, media studies, I decided marketing was the best major to tie in with my media studies. Brand equity is the concept that bigger and better brands are easily remembered, more resilient, and can charge higher prices for their products. Marketing has such a wide range of positions, there’s likely to be one that will suit you!From management to consul… Check out our undergraduate and adult degree programs today! Wharton began teaching and researching marketing before the field even existed. A career in marketing can mean many things. It’s on what they perceive to be the truth,” Prof. Kahn said. Even with the most robust business plans, it’s the customers who make the rules. Marketing is an unnecessary major. Marketing isn’t a career for everyone, but it does have its perks and it can be a challenging and rewarding career choice. It sells: Marketing is important because it helps you sell your products or services. The ability to influence decision and buying habits is a useful skill, even outside of a conventional marketing role. The Advantages of Majoring in Marketing. Similarly, the ability to understand the wants and needs of different groups of people is useful in any job. Students in a marketing major learn the ways businesses maintain relationships with their audiences through targeted activities that create, communicate and deliver offerings to them. As a professional discipline, marketing is a vital function of any business’ operation. Marketing explores human interaction as an important function of a business. Marketing is a thorough exploration of customer perceptions, buyer personas, messaging, communication, data, and much more. Marketing is a thorough exploration of customer perceptions, buyer personas, messaging, communication, data, and much more. The rapid disruption in retailing (think Amazon) is changing the face of the industry. Marketing majors study the art and science of figuring out what people want; armed with that knowledge, they create, optimize and promote products and services to sell to a target demographic. Whether you lean towards the arts and humanities, sciences or mathematics, why not consider if marketing is a good major for you? If you love everything about creating and selling a new product to the audience of your choice, becoming a marketing major might be right up your alley.